Ah yes, the Prevacid shoot. It was an early call but they plied me with with expensive breakfast foods (unaffordable smoked salmon, how I love thee) which chippered me up right quick. I hung out with the ad folk most of the morning (F.Y.I., all ad guys look the same: White. Bald. Tired.) listening to them debate whether "It burns" or "It's burning" was stronger text. Since it was a child's photograph they were using, "It's burning" was nixed due to it's association with genital issues.
Have you seen the ads? (The ones running in magazines now show three women in bowling shirts looking various stages of icky.) The photog is some famous German fashion guy who shoots with a wide angle lens. Apparently the distortion and creepiness is intentional which is nice change from all the other soft-focus, “look how happy!” medication ads (the ones where people who are clinically depressed or suffering from herpes all suddenly go canoeing). At first the photographer wanted me to look like I was in a scene from The Birds (“Oh my Gott! Dere iz… BIRTS behind you!”) so I gave it my best Hitchcock Blonde, but since I’ve never seen the movie I’m not sure I even came close. After much furrowed-brow discussion amongst the ad men over my Polariods it was decided that I should convey something a little less panicked, something more like, “I’ve stopped drinking coffee, doctor. What else can I do?”
I want you to go to your mirror and practice that for a minute. Then show me what the hell that face looks like.
We spent two hours just doing Polaroids. (Much discussion, many furrowed brows…) Apparently I’m a walking cartoon because they kept telling me to “make it more real” or not to show any expression at all (“but more than
that”). My favorite was when the photographer pursed his lips together and told me to make my jaw muscle move, like Tom Cruise. I kept mushing my lips together, trying to make
something move but then he’d start yelling about not moving the rest of my face, "ONLY MOOF DE MUSCLE!" and, and... no. We shot TWENTY-EIGHT rolls of film (that’s after the two hours of Polaroids) until the photographer finally gave up. Hell, I ran out of faces by the second roll.
I should start running in magazines next month. There will be probably be a teal background, flames around my face, and a look of exhaustion.